Alright, let's talk about Pinterest. Another quarter, another round of "amazing" results. Except, if you actually dig into the numbers, it's the same old song and dance.
The "Growth" Narrative: A Closer Look
They're bragging about 17% revenue growth, right? Cool. But before we pop the champagne, let's remember a couple of things.
First, they conveniently leave out the part about why that growth is happening. Is it because their platform is genuinely better? Or is it just because they're shoving more ads down our throats? I'm betting on the latter.
Second, and this is key, they're patting themselves on the back for user growth. 600 million MAUs, they shout! Okay, but how many of those are actually engaged users? How many are just drive-by visitors who click a link and never come back? They ain't telling us that, are they?
And speaking of engagement, let's not forget the whole AI push. "AI-powered shopping assistant," they're calling it. Give me a break. It's just another way to track our data and sell us more crap we don't need.
Is it me, or does anyone else feel like every company is just slapping "AI" on their products to sound innovative, even if it's just rearranging the furniture?
The Numbers Game: Smoke and Mirrors
Then there's the whole ARPU (Average Revenue Per User) thing. They're touting a 5% increase globally. Sounds great, until you realize that most of that growth is coming from international users.
The problem? International ARPU is still a tiny fraction of what they're making in the US and Canada. So, yeah, they're growing, but they're still struggling to actually monetize those users. It's like trying to fill a swimming pool with a garden hose.

Plus, CFO Julia Donnelly is already warning about "moderating ad spend" in the US and Canada. Translation: the gravy train might be slowing down. She's blaming "tariff-led margin pressure," which is just corporate-speak for "Trump's tariffs are screwing things up."
I swear, every time I hear a CFO talk, I lose brain cells.
Honestly, it's all just a carefully crafted narrative to keep investors happy. They throw out some impressive-sounding numbers, gloss over the inconvenient truths, and hope nobody notices that the emperor has no clothes.
But wait, are we really supposed to believe that these numbers will keep going up forever? That there is no ceiling?
Analyst Bullshit: Don't Trust the "Experts"
Oh, and don't even get me started on the analyst ratings. "Strong Buy," they all scream. Price targets of $44, $50, even $51!
These are the same analysts who missed the earnings estimates last quarter. The same analysts who are always late to the party. The same analysts who are paid to pump up the stock, regardless of what's actually happening.
It's a rigged game, folks. A rigged game.
And offcourse, these analysts will "revise" their ratings after the stock tanks 20% on the earnings miss.
So, What's the Real Story?
It's simple: Pinterest is a decent company with a decent product, but it's not the world-changing, hyper-growth juggernaut they want you to believe it is. It's facing real challenges, and it's trying to paper over those challenges with buzzwords and spin. And honestly...I'm tired of it.
